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White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, crm & customer care
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies
    
Adobe
White Paper Published By: Davis & Company     Published Date: May 11, 2015
In this white paper, you'll be given exercises that will amp up the energy in your next focus group.
Tags : 
focus group, employee focus group, interactive participation, emerging marketing, marketing research
    
Davis & Company
White Paper Published By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
Tags : 
tone of voice, corporate voice, platform, style, content
    
Acrolinx
White Paper Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi
    
AdRoll
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : 
social media, social media marketing, marketing, facebook, social strategies
    
Oracle
White Paper Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : 
integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
Case Study Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence
    
SAS
White Paper Published By: Crimson Hexagon     Published Date: Mar 06, 2013
How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.
Tags : 
consumer device, adoption, global markets, crimson hexagon, survival strategy
    
Crimson Hexagon
White Paper Published By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
Tags : 
aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions
    
Crimson Hexagon
White Paper Published By: Interactive Intelligence     Published Date: Feb 27, 2013
Workforce management is more than just software, It requires a large amount of process definition and organizational consideration. These considerations are critical to the success of any workforce management program -- read on to learn more!
Tags : 
workforce management, more than just software, interactive intelligence, organizational consideration, crm & customer care
    
Interactive Intelligence
White Paper Published By: Interactive Intelligence     Published Date: Feb 27, 2013
In this white paper, learn about the advances in decision techniques that are at the center of contact center enterprise analytics. Learn how computers shouldn't replace people as decision makers, rather, aid us in decisions that are hard to make.
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contact center, enterprise, analytics, advances in decision technologies, decision makers
    
Interactive Intelligence
White Paper Published By: Interactive Intelligence     Published Date: Feb 27, 2013
This paper examines 3 major elements of WFO: Analytics, Quality Management and Workforce Management, and discusses how and where to incorporate them into your strategic plan.
Tags : 
workforce optimization, customer satisfaction, loyalty, competitve advantage, hiring plan
    
Interactive Intelligence
White Paper Published By: Interactive Intelligence     Published Date: Feb 26, 2013
What happens when customer experiences go terribly wrong? In this white paper, we look at real world examples of customer experiences going terribly wrong from different points of view -- from consumers and carriers.
Tags : 
transforming customer experience, interactive intelligence, business process automation, different points of views, customer examples
    
Interactive Intelligence
White Paper Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
Tags : 
behavior, multichannel, integrated, marketing, data
    
Silverpop
White Paper Published By: Verint     Published Date: Jan 16, 2013
New research reveals that 96% of companies are leveraging VoC to improve business performance. Download this report to learn more.
Tags : 
voc, voice of the customer, voc programs, verint, voc initiatives
    
Verint
White Paper Published By: Janrain, Inc.     Published Date: Jan 07, 2013
This paper covers establishing best practices in implementing user registration, and strategies for collecting more and better user data without sacrificing conversion rates. Topics include social login, progressive profiling, CAPTCHA, SSL, and more.
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online registration, data management, unified data, data validation, ssl
    
Janrain, Inc.
White Paper Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
Tags : 
local listing management, google+ local, google places, location-based marketing, local search
    
sweetiQ
White Paper Published By: Citrix Systems     Published Date: Oct 08, 2012
New business requirements are transforming the demands placed on IT. To operate effectively in today's fast-paced global environment, organizations need to be able to get work done anywhere, anytime, by any type of worker to achieve the best results. This is the context for the rise of workshifting-the practice of moving work to the most optimal location, time and resources.
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citrix, workshifting, optimal location, virtualization, resources
    
Citrix Systems
White Paper Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : 
customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty
    
IBM
White Paper Published By: Oracle     Published Date: Feb 28, 2012
hat makes the connected customer tick and what can you do to ensure your brands are top-of-mind when these customers start and finish their browse and buy agendas? Find out in this paper by Lauren Freedman of the e-tailing group.
Tags : 
email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 28, 2012
Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Feb 28, 2012
This study asked more than 6,500 consumers across the U.K., Spain, Germany, France, and Benelux about their satisfaction, likes and dislikes, common frustrations, and spending habits related to online shopping. Find out what was discovered!
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
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