E-commerce

This eBook outlines what it takes to turn your social media program into a full fledged social business.

Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?

Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.

Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goals—and everyone knows exactly where their programs stand.

Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.

Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.

While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.

Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.

In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity.

All participants will use digital innovation to run their enterprise in real time and operate in a global network. They will provide superior products and services for a unique customer experience with the highest safety and environmental standards. This also paves way for new mobility concepts and business models. Our vision is where urban mobility and transportation systems run in a sustainable ecosystem while protecting natural resources and environment. This requires the ability to connect companies, people, and vehicles in real time for accident-free driving with zero-emission operated vehicles.

Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.

How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.

This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.

Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.

Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.

See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.

Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.

Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.

With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.

The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.

The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?

Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.

McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.

The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.

The google search tool for e-mail marketing campaigns.