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White Paper Published By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
Tags : 
social engagement, social media analytics, social media integration, social media listening, emerging marketing
    
Cision
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
This whitepaper offers an inside look into how social consumer market insights work at the world’s biggest brands and agencies.
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social media, consumer insights, market research, b2b marketing, consumer market insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Aug 23, 2016
In this Brandwatch report, explore why it is critical that retail brands understand how they’re performing online, and how they can better connect with their online customers by using social data. Also, discover where brands including Amazon, Target and Walgreens rank on the Retail Social Index.
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social media, social listening, social data, social insights, retail
    
Brandwatch
White Paper Published By: Marketo     Published Date: Aug 04, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 04, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 04, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : 
marketo, gartner, magic quadrant, marketing, marketing hubs
    
Marketo
White Paper Published By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
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quickpivot, marketing, social media, campaigns, partner strategy
    
QuickPivot
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
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marketo, sales, marketing, revenue growth, sales and marketing alignment
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: - Create a lead nurture strategy - Nurture leads across channels - Segment a lead database - Choose appropriate content for each lead nurture track and audience - Get the most value from lead nurturing with testing and optimization - Measure and explain lead nurturing’s return on investment
Tags : 
marketo, leads, lead nurturing, nurture strategy, marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this report to learn about the critical issues the Financial Services Sector currently faces and how customer engagement offers a solution.
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marketo, marketing, customer engagement, financial services sector, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
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marketo, marketing, digital marketing, financial services, marketing automation
    
Marketo
White Paper Published By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : 
ibm, b2b, b2b commerce, commerce, b2c
    
IBM
White Paper Published By: Wyng     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
Tags : 
offerpop, consumer engagement, marketing, customer engagement, social
    
Wyng
White Paper Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : 
offerpop, marketing, marketing success, user-generated content, content strategy
    
Wyng
White Paper Published By: Marketo     Published Date: Jul 25, 2016
To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find: -The key high level metrics to track as you run reports -When to examine programs over time -Our 8 most essential reports, from top-funnel lead analysis to complex opportunity
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marketo, marketing, marketers, reporting, analytics
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
Tags : 
marketo, marketing, engagement marketing, digital marketing, pay-per-click
    
Marketo
White Paper Published By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence
    
IBM
White Paper Published By: IBM     Published Date: Jul 22, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insight, data insights
    
IBM
Webinar Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
Tags : 
ibm, commerce, customer analytics, marketing, customer experience
    
IBM
White Paper Published By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
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cision, media coverage, public relations, brands, emerging marketing
    
Cision
White Paper Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers
    
Cision
White Paper Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
White Paper Published By: Monotype     Published Date: Jun 16, 2016
Read Monotype’s latest white paper to learn: - User interface and technology considerations at each stage of the Product Maturity Model - How using advanced font technologies in early stages can lay the groundwork for smoother transitions and advanced product features - The difference between scalable fonts and bitmap fonts
Tags : 
monotype, spark, font, product maturity model, product maturity
    
Monotype
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