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White Paper Published By: Sailthru     Published Date: Jan 26, 2016
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas where the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
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sailthru, email, marketing, retention, cross-channel
    
Sailthru
White Paper Published By: SAS     Published Date: Feb 29, 2012
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
Case Study Published By: Seamless     Published Date: Mar 29, 2013
Download this case study to view this survey that shows providing food at work improves employee satisfaction and collaboration.
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food, fuel, productive, office, improve
    
Seamless
White Paper Published By: Seamless     Published Date: Feb 26, 2013
Whether you have a formal food program or only cater occasional meetings, the true cost of providing food for the office is much larger than simply the cost of the food. Online ordering and billing services can help address each of these issues.
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food, cater, meetings, cost, seamless
    
Seamless
White Paper Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones
    
Semcasting
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
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digital, cms, customer service, conversions, sitecore
    
Sitecore
White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
1,75 Mrd. Menschen besitzen heute ein Smartphone. Somit können Ihre Kunden permanent online sein. Deshalb ist es für den Kampagnenerfolg entscheidend, das mobile Benutzererlebnis zu verstehen und sicherzustellen, dass alle Teile Ihrer Kampagne für die mobile Nutzung optimiert sind. Wenn Sie nicht handeln, leidet Ihre Kundenbindung. Schlimmstenfalls wandern Ihre besten Kunden zur Konkurrenz ab. Unsere einfach zu implementierenden Tipps fürs mobile Marketing können auch Ihnen helfen, Kampagneneffizienz zu steigern und Wettbewerbsvorteile zu sichern.
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mobiles marketing, personalisierung, kontextualisierung, kundenreise, kundenverhalten
    
SmartFocus
Webinar Published By: SmartFocus     Published Date: May 27, 2015
Your customer wants a personalized and relevant experience, with every interaction, tailored around THEIR location, activity and device. Are you delivering that? In a recent webinar hosted by Forrester Research Inc and SmartFocus they discuss taking personalization to the next level with context-aware marketing - the emerging theme of 2015 that is changing the way we do marketing.
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forrester, mobile, marketing, personalization, contextualization
    
SmartFocus
White Paper Published By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Feb 11, 2015
In this exclusive Socialbakers report, we look at how media companies can use competitive analytics and better content optimization strategies to drive interactions and site visits - crucial metrics for anyone involved in audience growth and development in the industry.
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social media for media companies, reach and engagement, media performance, social media, advertising agencies
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jan 26, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
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benefits of using social media data, social media, advertising agencies
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jan 20, 2015
In this exclusive report, you’ll find out how to use deep social media data to pursue new clients, perfect your data-driven pitches, and master the results with custom, easy-to-read reporting. It’s a data world, and agencies need to bring the best insights on the market to win new clients and keep existing business. This guide will get you started.
Tags : 
benefits of using social media data, social media, advertising agencies
    
Socialbakers
White Paper Published By: StoryDesk     Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
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advertising agencies
    
StoryDesk
Webinar Published By: SurveyMonkey     Published Date: Oct 26, 2015
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
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surveymonkey, customer experience, customer care, reputation, emerging marketing
    
SurveyMonkey
Webinar Published By: SurveyMonkey     Published Date: Oct 26, 2015
97% of customers say they’re likely to tell friends or family about an outstanding customer experience. And collecting customer feedback can help you fuel a reputation for great customer care.
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surveymonkey, salesforce, sfdc, service, customer experience
    
SurveyMonkey
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: Tapinfluence     Published Date: Jun 07, 2016
The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.
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marketing, content marketing, best practices, business optimization, best practices
    
Tapinfluence
White Paper Published By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
White Paper Published By: Tapinfluence     Published Date: Jun 07, 2016
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
White Paper Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud
    
Teradata
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