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White Paper Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : 
web design, marketing strategy, mobile marketing, web strategy, advertising agencies
    
Bridgeline Digital
White Paper Published By: Bronto     Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
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esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
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esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
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esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 03, 2013
If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
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esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
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content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
White Paper Published By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
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interactive storytelling, interactive content, content marketing, content creation, brand storytelling
    
Ceros
White Paper Published By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
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content marketing, fashion marketing, top fashion brands, marketing trends, interactive content
    
Ceros
White Paper Published By: Ceros     Published Date: May 15, 2015
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.
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brand newsroom, content marketing, brand storytelling, interactive content, digital publishing
    
Ceros
White Paper Published By: Cision     Published Date: Aug 23, 2016
Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
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social engagement, social media analytics, social media integration, social media listening, emerging marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
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social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
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social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Clearvale by BroadVision     Published Date: Dec 26, 2012
After the swift and ubiquitous adoption of social networking sites like Facebook and Twitter among consumers,many businesses have been moving to recreate some of that success within their enterprise. Enterprise Social Networks are the result.
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social network, broadvision, enterprise social network, facebook, twitter
    
Clearvale by BroadVision
White Paper Published By: Clearvale by BroadVision     Published Date: Oct 22, 2012
When implemented correctly, Enterprise Social Networks increase collaboration and productivity with customers, partners and more. For those deploying ESN in their enterprise, this guide gives an adoption process that will increase chances of success.
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business social network, business social networking, collaboration software, collaboration tools, enterprise 2.0
    
Clearvale by BroadVision
Webinar Published By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
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clicktale, insights, customer experience, digital, website development
    
Clicktale
White Paper Published By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics can’t see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTale’s newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
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engagement metrics, engagement optimization, website optimization, web analytics, website analytics
    
Clicktale
White Paper Published By: Clicktale     Published Date: Aug 06, 2015
Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.
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website design, user experience, errors, web errors, digital customer experience
    
Clicktale
White Paper Published By: CMO.com     Published Date: Mar 24, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
See how for respect for local nuances in the APAC region has led to global marketing success. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
Webinar Published By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis
    
Crimson Hexagon
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
Tags : 
social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
Tags : 
instagram, vine, consumer insights, online conversation, mobile video sharing
    
Crimson Hexagon
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