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Advertising Agencies

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White Paper Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages
    
Marketo
White Paper Published By: Janrain, Inc.     Published Date: Oct 29, 2012
Learn how to collect, store, and leverage the social profile data of your most profitable website users, plus best practices and case studies for social login, sharing, gamification, and single sign-on. Get the paper now!
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janrain, user management, vibrant audience, online users, user engagement
    
Janrain, Inc.
White Paper Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture
    
Adobe
White Paper Published By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
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digital advertising, html5, flash, monotype, web fonts
    
Monotype
White Paper Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
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adobe, experiências digitais, forrester, search marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 15, 2013
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, forrester, social, listening, reach
    
Adobe
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan
    
Act-On
White Paper Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
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marketing, data, best practices, business optimization, public relations
    
Meltwater
White Paper Published By: Evergage, Inc.     Published Date: Oct 21, 2015
Engage, convert and retain your customers and users using timely and relevant in-app messaging.
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evergage, apps, messaging, customers, engagement
    
Evergage, Inc.
White Paper Published By: Sailthru     Published Date: Jan 26, 2016
To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas where the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.
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sailthru, email, marketing, retention, cross-channel
    
Sailthru
White Paper Published By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
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rmg networks, digital video advertising, ooh, media planners, media buyers
    
RMG Networks
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
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real-time advertising, advertising solutions, display advertising, rtb, emerging marketing
    
Quantcast
White Paper Published By: Adobe     Published Date: Nov 21, 2012
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
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adobe, existing customers, marketing, adobe digital index report, customer segments
    
Adobe
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
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live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing
    
Limelight Platform
White Paper Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
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customer interaction, channel attribution, email effectiveness, marketing, email marketing
    
QuickPivot
White Paper Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard
    
Sysomos
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Seamless     Published Date: Feb 26, 2013
Whether you have a formal food program or only cater occasional meetings, the true cost of providing food for the office is much larger than simply the cost of the food. Online ordering and billing services can help address each of these issues.
Tags : 
food, cater, meetings, cost, seamless
    
Seamless
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