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Emerging Marketing

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White Paper Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : 
curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media
    
Curalate
White Paper Published By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
White Paper Published By: Curalate     Published Date: Jul 17, 2014
Download the full case study to learn how Kahlua turned online inspiration into offline action!
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
White Paper Published By: Curalate     Published Date: Jul 17, 2014
Grab your guide and get sharing on Instagram!
Tags : 
instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
White Paper Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics
    
Curalate
White Paper Published By: Datorama     Published Date: Aug 26, 2014
Download this whitepaper to learn how marketers can gain real-time insight into their marketing initiatives by leveraging a centralized omni-channel analytics platform.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator
    
Datorama
White Paper Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator
    
Datorama
White Paper Published By: Davis & Company     Published Date: May 11, 2015
In this white paper, you'll be given exercises that will amp up the energy in your next focus group.
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focus group, employee focus group, interactive participation, emerging marketing, marketing research
    
Davis & Company
White Paper Published By: Demand Frontier     Published Date: Mar 03, 2016
A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.
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demand frontier, demand gen, marketing, digital strategy, digital
    
Demand Frontier
White Paper Published By: Demand Frontier     Published Date: Mar 03, 2016
The volatility that’s currently rocking the oil and gas industry presents both challenges and opportunities for marketing departments.
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demand frontier, demand, turbulent times, drive demand, oil
    
Demand Frontier
White Paper Published By: Demandware     Published Date: Mar 16, 2016
How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.
Tags : 
retail, commerce, shopping, mobile, behavior
    
Demandware
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
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google analytics, site optimization, customer acquisition, consumer behavior, advanced segments
    
Digital Bungalow
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
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digital marketing, marketing personalization, persona-based marketing, target persona, email marketing
    
Digital Bungalow
White Paper Published By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
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content marketing, content plan, content share, sales conversion, customer targeting
    
Digital Bungalow
White Paper Published By: DNN Corp.     Published Date: Jun 30, 2014
This eBook provides details on why online customer support communities are effective at solving common customer service challenges.
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
White Paper Published By: DNN Corp.     Published Date: Jun 30, 2014
This planning checklist offers an overview of the 5 most important elements to consider when planning a customer support community.
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
White Paper Published By: DNN Corp.     Published Date: Jun 30, 2014
B2B marketers have embraced social and are generally happy with social’s impact on business outcomes, but only a few tactics and platforms pass with an “A” grade.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
White Paper Published By: DNN Corp.     Published Date: May 14, 2014
What do the most valuable online communities have in common? Research from The Community Roundtable says deeper engagement, ability to measure impact, and seeking external guidance are key. Download now for essential statistics and best practices for building a top-performing community that delivers business results.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
White Paper Published By: DNN Corp.     Published Date: May 14, 2014
NEW RESEARCH: Marketers Overwhelmed by Too Many Tools, Revenue Pressure Remains High
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Webinar Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
White Paper Published By: DNN Corp.     Published Date: Mar 26, 2014
This step-by-step playbook walks you through the five most important things you must do to recruit and engage your community. In this free playbook you’ll find: • 10-point quick start checklist, • Key responsibilities for the Community Manager, • Top Tactics for recruiting and engaging community members Download this free playbook with all the essentials you need to build and manage your organizations online community.
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
White Paper Published By: Dotmailer     Published Date: Mar 09, 2016
This whitepaper outlines 7 tips for delivering an improved CX using email, with examples from Magento powered retailers.
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customer experience, brand, magneto, email, marketing
    
Dotmailer
White Paper Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
Tags : 
ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce
    
Dotmailer
White Paper Published By: Dyn     Published Date: Sep 25, 2013
Download this whitepaper to learn the 5 ways to reduce advertising network latency.
Tags : 
advertising network latency, dyn, advertising network, media buying platforms, online ads
    
Dyn
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