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Emerging Marketing

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White Paper Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
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emotion, technology, decision-making, instinct, company culture
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
Tags : 
buyers, emotion, company culture, reputation, soft factors
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
This article explores how to connect with this unique group by dialing up the logic without losing the human element. In this article, find out how to bridge the gap.
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financial executives, line of business, lob, decision-making, logic
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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cmo, marketing executives, marketers, marketing capabilities, growth
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
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line of business, lob, future of it, emerging marketing, internet marketing
    
gyro
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Find out more about PIM 360-degrees Now!
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: IBM     Published Date: Jan 20, 2016
To succeed in the digital era, you have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape. You have to be quick and adaptable.
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ibm, cmo, challenge, business, roi
    
IBM
White Paper Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics
    
IBM
White Paper Published By: IBM     Published Date: Oct 13, 2015
Read this Stratecast white paper from Frost & Sullivan to learn about the challenges over-the-top (OTT) competitors such as Google, Hulu, Netflix, and Facebook are causing communications service providers (CSPs).
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ibm, behavior data, csp, frost and sullivan, communications service providers
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: IBM     Published Date: May 12, 2015
This guide provides a quick overview of the solutions IBM offers aligned to the three ‘imperatives’ facing the retail industry - to deliver a Smarter Shopping Experience, to build Smarter Merchandising and Supply Networks and to drive Smarter Operations.
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retail solutions, merchandising, customer experience, supply networks, operations
    
IBM
White Paper Published By: IBM     Published Date: May 12, 2015
In this guide, we explore the technological trends that are transforming the retail industry, across the areas of Big Data and Analytics, Cloud Computing, Mobile and Social Engagement, and Security
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retail industry, big data, analytics, cloud computing, mobile engagement
    
IBM
White Paper Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction
    
IBM
White Paper Published By: IBM     Published Date: Mar 17, 2015
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
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digital commerce, ibm, digital commerce software, digital commerce platform, demandware
    
IBM
White Paper Published By: IBM     Published Date: Mar 17, 2015
Download this comprehensive report as a guide to assess and compare vendor B2B commerce suite solution. Use this report as a foundation for planning your organization's e-commerce objectives.
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ibm, e-commerce objectives, b2b commerce suites, b2b commerce vendors, b2b customer demand
    
IBM
White Paper Published By: IBM     Published Date: Mar 17, 2015
This is IDC’s first MarketScape evaluating Digital Commerce Applications, and IBM was listed as a leader. It is the first ranking report from the analysts that takes a broader view of the commerce market.
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digital commerce, ibm, vendor assessment, idc marketscape, commerce market
    
IBM
Webinar Published By: IBM     Published Date: Mar 03, 2015
View this webinar to learn how to understand your customers with quantitative and qualitative analytics.
Tags : 
ibm, customer experience, quantitative analytics, qualitative analytics, emerging marketing
    
IBM
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