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Emerging Marketing

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White Paper Published By: Jive     Published Date: Feb 12, 2015
Enabling a "digital business" is becoming an increasing priority for organizations; the transition to enabling a digital interaction model inside an organization is twofold. There are technologies that underpin interactions as well as the cultural and behavioral changes that support this transition. Enterprise social networks (ESNs), and more broadly, social workflow, can play a significant role in this particularly when thought of as both a platform and a social workflow embedded in business systems where users are getting work done. This study identifies several key areas of market opportunity and provides criteria by which vendors can be judged now and over the next 5 years.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
The Forrester Wave can help your organization in evaluating an enterprise social platform. The full report covers 13 vendors with specific information on core functionality and strategy.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isn’t what you signed up for. Piecing together disparate systems of record for email, web meetings and other applications is about as painful as stepping on a pile of Legos. Download the e-book to learn how implementing a collaboration system connects systems of record the easy way.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Feb 12, 2015
With its in-depth guidance and independent third-party vendor evaluations, Gartner’s Magic Quadrant market assessment can assist your organization in implementing an effective communication and collaboration solution. The full report covers 17 vendors, with specific information on their ability to execute and completeness of vision.
Tags : 
enterprise, transition, interaction, digital business, social networks
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Millennials have changed the way we communicate and as they move into the workforce, they expect the flexibility to be as productive, collaborative and connected in the workplace as they are in their personal lives. By 2015, millennials will make up the majority of the workforce, requiring companies to change the way they do business to accommodate these new workstyles. This shift starts with technology, but in the end is about creating a more collective and connected way to work for everyone.
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workforce statistics, millenials, collaborative workforce, emerging marketing, marketing research
    
Jive Software
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty. Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new! Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.” Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
Tags : 
employee engagement, customer engagement, social collaboration, big data, emerging marketing
    
Jive Software
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Customer interactions today span multiple touch-points. As such, businesses are constantly seeking ways to adapt their activities to interact with buyers through the most relevant channels. While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar today to learn how social collaboration tools help companies overcome this challenge.
Tags : 
customer interactions, customer data, social collaboration, emerging marketing, social media
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
How To Build Bridges Between Today's Customer Service Islands
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customer service, client service, communication, customer loyalty, emerging marketing
    
Jive Software
Webinar Published By: Jive Software     Published Date: Dec 05, 2012
In this webcast, HP and Jive Software will discuss how social business tools can enable valuable discussions between both customers and companies as well as among employees internally.
Tags : 
social business, social software, jive software, social collaboration, social business technology
    
Jive Software
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
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kenshoo, facebook, targeting, facebook ads, gender targeting
    
Kenshoo
White Paper Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search
    
Kenshoo
White Paper Published By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Let’s take a step-by-step approach to that challenge.
Tags : 
rocketfuel, internet of things, iot, devices, marketing
    
Lazar_Rocket Fuel
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Tags : 
b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
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b2b, abm, account based marketing, account based sales, b2b marketing
    
LeadGenius
White Paper Published By: Limelight     Published Date: Aug 15, 2012
This whitepaper poses the argument that choosing a solution to provide multi-screen delivery of your content can have a major impact on the efficiency of your publishing workflow and, ultimately, your bottom line
Tags : 
workflow management, workflow efficiency, cloud, content publishing, content delivery
    
Limelight
White Paper Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
Tags : 
live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing
    
Limelight Platform
White Paper Published By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
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in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing
    
Localytics
White Paper Published By: Localytics     Published Date: Jul 18, 2014
In this 20-page eBook, written for people researching, evaluating and implementing an app marketing platform, you'll learn the 15 must-ask questions you need to put tools to the test.
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app marketing, app marketing platform, app marketing vendor, app marketing tool, app marketing system
    
Localytics
White Paper Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Tags : 
app metrics, app measurement, app users, app screenflow, track users
    
Localytics
White Paper Published By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
Tags : 
app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app
    
Localytics
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