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White Paper Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
reachmail, social media, social media marketing, marketing plan, cross channel
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : 
reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
marketing, content marketing, creating content, content marketing strategy, reachmail
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : 
marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide
    
Act-On
White Paper Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
Tags : 
deep dive, rules of engagement, rules of digital engagement, new rules, act on
    
Act-On
White Paper Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing
    
AdAgility
White Paper Published By: Adobe     Published Date: Nov 18, 2016
2016 Adobe Digital Marketing Survey results.
Tags : 
adobe, advertising, marketing, marketing channels, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
Tags : 
adobe, digital, strategy, maturity, mobile
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
Tags : 
adobe, experiências digitais, forrester, search marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
Tags : 
emerging marketing, social media, advertising agencies, crm & customer care, traditional marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : 
adobe, digital trends, econsultancy, monitization, engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Tags : 
adobe, creative, design, brands, culture
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
Tags : 
tecnologia, design, digitalmente, mercado, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : 
adobe, digital advertising, search engine marketing, sem, ctr
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : 
adobe, digital advertising, social, brand, dmp
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
Tags : 
adobe, líderes, mobilidade, estratégia, web
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Tags : 
adobe, trends, content, experience, mobile
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
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