> Marketing > Traditional Marketing
 

Traditional Marketing

Results 176 - 200 of 334Sort Results By: Published Date | Title | Company Name
Case Study Published By: IBM     Published Date: Apr 13, 2015
Reducing the price of slow-selling product lines can be an effective way to drive sales and reclaim valuable selling space – but how do retailers ensure that these markdowns are profitable? Read this case study to learn how Coop Danmark replaced its complex markdown spreadsheets with Markdown Optimization solutions from IBM. Today, the company has deep insight into the optimal percentage and duration for markdowns, based on customer demand forecasts and inventory data at each retail store. This helps the company to boost sales while protecting margins.
Tags : 
profitablility, ibm, markdown, optimization, marketing research
    
IBM
White Paper Published By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
Tags : 
ibm, purchasing, purchase funnel, acquisition, customer influence
    
IBM
White Paper Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
Tags : 
lift, loyalty, personalized product, recommendations, online merchants
    
IBM
White Paper Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
Tags : 
personalized digital marketing, marketing center, hands-on control, customer segments, design communications
    
IBM
White Paper Published By: IBM     Published Date: Aug 06, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
Tags : 
ibm, banking, marketing, financial, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
Tags : 
social business, business, organizations, social media, workforce productivity
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
Tags : 
ibm, emm, enterprise marketing mangement, knowledge, integration
    
IBM
White Paper Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : 
customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty
    
IBM
White Paper Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase their productivity when powered by InsideView.
Tags : 
b2b, responsive buyers, wealth of information, prospects, traditional data
    
InsideView
White Paper Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase productivity by using Social Selling techniques powered by InsideView.
Tags : 
social selling, insideview, prospects, traditional data, social media
    
InsideView
White Paper Published By: Insightly     Published Date: May 29, 2015
Today’s Customer Relationship Management (CRM) applications for small and medium sized businesses are easy to use, powerful and affordable and can give your business the same advantages as large organizations.
Tags : 
crm, crm for business, customer relationship management, mobile crm, mobile sales
    
Insightly
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Jive     Published Date: Apr 10, 2014
This report, by Aberdeen, both observes the way enterprise social collaboration (ESC) tools help companies empower their agents through connectivity and drive results and studies best practices in highly successful enterprise social collaboration program implementation.
Tags : 
reachmail, enterprise social collaboration, customer service, connectivity, results
    
Jive
White Paper Published By: Jive     Published Date: Jun 28, 2013
Marketing’s new imperative: bring social to your team It’s time to revolutionize marketing team productivity with social business technology.
Tags : 
jive, marketing, social marketing, social business, traditional marketing
    
Jive
White Paper Published By: Jive     Published Date: Jun 28, 2013
Marketing Transformed. More than ever, marketing revolves around teamwork. It’s time that marketing tools did, too.
Tags : 
jive, jive software, marketing, marketing collaboration, social business solution
    
Jive
White Paper Published By: Jive     Published Date: Jun 28, 2013
In most sales teams, only a few reps are heralded as top performers. The majority are stuck at average or below. Technology hasn’t done much to alter the picture, either—not for the last decade or so.
Tags : 
jive, jive software, marketing, social business solution, customer service
    
Jive
Free Offer Published By: Jive     Published Date: Jun 28, 2013
Let's get real. Social business isn't just about connecting employees and customers to "collaborate better" wherever they are, from whatever device.
Tags : 
jive, jive software, social intranet, ebook, mckinsey global institute
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
White Paper Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning
    
Jive
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Millennials have changed the way we communicate and as they move into the workforce, they expect the flexibility to be as productive, collaborative and connected in the workplace as they are in their personal lives. By 2015, millennials will make up the majority of the workforce, requiring companies to change the way they do business to accommodate these new workstyles. This shift starts with technology, but in the end is about creating a more collective and connected way to work for everyone.
Tags : 
workforce statistics, millenials, collaborative workforce, emerging marketing, marketing research
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Jive Software     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing, campaigns, campaign strategy, cmo, social business
    
Jive Software
White Paper Published By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
Tags : 
internet marketing, traditional marketing
    
Kapost
White Paper Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Tags : 
content marketing, content strategy, content management, content planning, content distribution
    
Kapost
White Paper Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
Tags : 
content marketing, content strategy, content management, content planning, content distribution
    
Kapost
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.


Featured FREE Resource: