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Emerging Marketing

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White Paper Published By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organization’s need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
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postup, mobile responsive, mobile email, email marketing best practices, design mobile
    
PostUp
White Paper Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies
    
PostUp
White Paper Published By: bigtincan     Published Date: Dec 12, 2014
The following white paper explores the various facets of the content challenge and outlines a new formula for maximizing content value.
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content value, content management, content enablement, mobile world, corporate currency
    
bigtincan
White Paper Published By: Marketo     Published Date: Dec 10, 2014
To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, it’s possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
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digital marketing, digital transformation, lead conversion, engagement marketing, emerging marketing
    
Marketo
White Paper Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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mobile objectives, mobile measurements, mobile analytics, mobile effectiveness, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Dec 08, 2014
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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digital marketing, marketing analytics, analytics maturity, emerging marketing, crm & customer care
    
Adobe
White Paper Published By: Adobe     Published Date: Dec 08, 2014
When it comes to digital asset management (DAM) projects and rich media, marketers and IT professionals struggle to find the best ways to store, share, and deliver assets across devices. The Gartner Three Best Practices for Digital Asset Management Projects report identifies the key DAM challenges facing organizations and provides recommended strategies and best practices.
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asset management, dam, rich media, metadata issues, emerging marketing
    
Adobe
White Paper Published By: Phunware     Published Date: Dec 06, 2014
An Exploration of Development Challenges and Solutions in the Mobility Landscape
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mobile application development, ios application development, android application development, mobile development platforms, in-house mobile app development
    
Phunware
Case Study Published By: Phunware     Published Date: Dec 06, 2014
Case study of the partnership between The CW Network and Phunware to develop and launch a next generation mobile app to 6 million users
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mobile apps for entertainment, mobile apps for media, mobile dynamic content, app monetization, mobile monetization
    
Phunware
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Millennials have changed the way we communicate and as they move into the workforce, they expect the flexibility to be as productive, collaborative and connected in the workplace as they are in their personal lives. By 2015, millennials will make up the majority of the workforce, requiring companies to change the way they do business to accommodate these new workstyles. This shift starts with technology, but in the end is about creating a more collective and connected way to work for everyone.
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workforce statistics, millenials, collaborative workforce, emerging marketing, marketing research
    
Jive Software
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty. Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new! Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.” Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
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employee engagement, customer engagement, social collaboration, big data, emerging marketing
    
Jive Software
Webinar Published By: Jive Software     Published Date: Dec 02, 2014
Customer interactions today span multiple touch-points. As such, businesses are constantly seeking ways to adapt their activities to interact with buyers through the most relevant channels. While this pursuit helps firms better connect with clients, it also means capturing data related to different views / parts of the customer journey. Failure to connect these pieces results in disconnected customer messaging. Watch this webinar today to learn how social collaboration tools help companies overcome this challenge.
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customer interactions, customer data, social collaboration, emerging marketing, social media
    
Jive Software
White Paper Published By: Ooyala     Published Date: Dec 02, 2014
While the definition of TV blurs across a multi-device landscape, the industry is still scratching the surface in terms of how big data can be applied to maximize personalization and profits.
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multi-device, mobile video, multi-screen, mobile, tablets
    
Ooyala
White Paper Published By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
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web personalization, b2b, targeted content, visitor engagement, website development
    
Evergage, Inc.
White Paper Published By: Chango     Published Date: Nov 10, 2014
See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing
    
Chango
White Paper Published By: Adobe     Published Date: Nov 05, 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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advertising, spend trends, search engines, mobile spend, ctr
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Tags : 
adobe, adobe digital index, benchmarking, marketing, smartphone
    
Adobe
White Paper Published By: Workfront     Published Date: Nov 05, 2014
Most marketing executives know that the creative process is central to their success. Branding, design, messaging, campaigns—so much of what a marketing organization does depends in large part on the work of its most imaginative, innovative employees.
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attask, creativity, marketing, innovation, mesaging
    
Workfront
White Paper Published By: Adobe     Published Date: Nov 04, 2014
Gartner evaluates the leading vendors of strengths and cautions to help you decide the best web content management for your business.
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web content management software, adobe web content management, which web content management to choose, emerging marketing, social media
    
Adobe
White Paper Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification
    
IBM
White Paper Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
Tags : 
consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
Tags : 
consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Nov 04, 2014
Cybercriminals are stepping up their attacks on financial institutions by gaining control of customer devices with highly advanced man-in-the-browser (MitB) malware and spear phishing attacks. They then conduct real-time credential theft and take over accounts. The main reason for cybercriminals’ continued success is that highly evasive advanced financial malware allows for a wide variety of attacks that are very difficult to detect with traditional fraud prevention technologies.
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cybercrime, fraud-prevention, cyber threat, security, emerging marketing
    
IBM
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