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CRM & Customer Care

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White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
Webinar Published By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
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clicktale, insights, customer experience, digital, website development
    
Clicktale
White Paper Published By: Dotmailer     Published Date: Feb 23, 2016
This guide examines how brands are employing technology to engage buyers and strengthen the customer relationship.
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ecommerce marketing, email marketing, marketing automation, magento best practices, marketing technology for ecommerce
    
Dotmailer
White Paper Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, itís clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement
    
Adobe
White Paper Published By: Rackspace     Published Date: Feb 18, 2016
AN OVERVIEW OF THE ACCOUNT MANAGEMENT APPROACH
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rackspace, data security, aws account, cloud, data
    
Rackspace
White Paper Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, weíve surveyed companies around the world to understand their key marketing strategies and tactics. Weíre sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 12, 2016
IT and marketing teams must work together to use, manage and maximize customer data to deliver meaningful interactions that build loyalty and propel their company ahead of the competition.
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adobe, information technology, marketing, digital, customer data
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 12, 2016
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
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adobe, design, personalization, device, engagement
    
Adobe
White Paper Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices
    
Mindtree
White Paper Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Customers interact with companies across many channels and devices ó and for each interaction, only seamless and personalized experiences will keep them engaged.
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adobe, marketing, campaign, multi channel, customer interaction
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, youíll learn how to connect with your customers and reach them in personal and relevant ways ó all from reliable data you collect.
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adobe, cross-channel marketing, marketing guide, customer journey, customer relationships
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in todayís new era of marketing.
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adobe, marketing, new era, crm, brands
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
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adobe, marketing, customer experience, channels, unified
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world thatís always connected.
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adobe, customer experience, marketing, crm, connected
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Read this report to see how your customer experiences compare with CX leaders around the world.
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adobe, marketing, crm, customer, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Digital Marketingís Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brandís creativity shine and business revenue soar.
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adobe, marketing, creative, digital, profit
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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adobe, trends, marketing, digital, assets
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, itís in the midst of a growth spurt, and itís developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
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adobe, mobile, marketing, mobile maturity, brand loyalty
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
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adobe, mobile, engagement, customer experience, trust
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
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adobe, mobile, marketing, mobile challenge, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, marketing, data, dmp, data management
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Read the new Forrester Wave: Data Management Platforms, Q4 2015 report to learn how Adobe Audience Manager can help you bridge the worlds of Ad and Marketing tech.
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adobe, marketing, data, data management, dmp
    
Adobe
White Paper Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing
    
AdAgility
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