> Marketing > Traditional Marketing
 

Traditional Marketing

Results 176 - 200 of 334Sort Results By:Published Date | Title | Company Name
White Paper Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : 
marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide
    
Act-On
White Paper Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : 
adobe, digital advertising, search engine marketing, sem, ctr
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : 
adobe, digital advertising, social, brand, dmp
    
Adobe
White Paper Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career growth? Pursuing an advanced degree could help you achieve your full potential in your current career, or even help you forge a new career path within some of today’s highest-demand industries. Explore this helpful guide, brought to you by Northeastern University, to learn about the latest job-industry trends, benefits of a graduate degree, and tips for paying for school. Experience Northeastern.
Tags : 
grad school, northeastern university, graduate studies, masters, mba
    
Northeastern University
White Paper Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
Tags : 
grad school, northeastern university, graduate studies, masters, mba
    
Northeastern University
White Paper Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career growth? Pursuing an advanced degree could help you achieve your full potential in your current career, or even help you forge a new career path within some of today’s highest-demand industries. Explore this helpful guide, brought to you by Northeastern University, to learn about the latest job-industry trends, benefits of a graduate degree, and tips for paying for school. Experience Northeastern.
Tags : 
grad school, northeastern university, graduate studies, masters, mba
    
Northeastern University
White Paper Published By: Northeastern University     Published Date: Oct 01, 2015
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters. Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network. Experience Northeastern.
Tags : 
grad school, northeastern university, graduate studies, masters, mba
    
Northeastern University
White Paper Published By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : 
offerpop, marketing, awareness, digital, conversion
    
Wyng
White Paper Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : 
marketo, digital advertising, strategy, ads, technology
    
Marketo
White Paper Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : 
martketo, crm, gartner, lead management, strategy
    
Marketo
White Paper Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
Tags : 
adobe, cross channel marketing, digital marketing, campaign management, emerging marketing
    
Adobe
White Paper Published By: Affirm     Published Date: Sep 15, 2015
This article discusses ways that merchants can differentiate their messaging and sales for Black Friday and Cyber Monday in order to stand out from the pack and win over new and existing customers.
Tags : 
sales, ecommerce, cyber monday, new and existing customers, merchants
    
Affirm
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
Tags : 
emotion, technology, decision-making, instinct, company culture
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
Tags : 
buyers, emotion, company culture, reputation, soft factors
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
This article explores how to connect with this unique group by dialing up the logic without losing the human element. In this article, find out how to bridge the gap.
Tags : 
financial executives, line of business, lob, decision-making, logic
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
Tags : 
decision-making, company culture, reputation, emotion, strategy
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
Tags : 
cmo, marketing executives, marketers, marketing capabilities, growth
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
Tags : 
line of business, lob, future of it, emerging marketing, internet marketing
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
Tags : 
cmo, growth, adaptive capabilities, technology, omnichannel
    
gyro
White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
Existen 1,75 millones de usuarios de smartphone constantemente conectados y tu cliente podría ser uno de ellos. Por ello, para que tus campañas de marketing sean un éxito, es vital comprender la experiencia del usuario de móviles y garantizar que cada detalle de tu campaña está perfectamente optimizado para dispositivos móviles. Si no lo haces, podrías perder la oportunidad de generar engagement y, lo que es peor, que tus mejores clientes se vayan a la competencia. Nuestros sencillos consejos de marketing móvil son muy fáciles de implementar y añadirán valor y relevancia a tus campañas.
Tags : 
marketing móvil, personalización, contextualización, itinerario del cliente, comportamiento del cliente
    
SmartFocus
White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
1,75 Mrd. Menschen besitzen heute ein Smartphone. Somit können Ihre Kunden permanent online sein. Deshalb ist es für den Kampagnenerfolg entscheidend, das mobile Benutzererlebnis zu verstehen und sicherzustellen, dass alle Teile Ihrer Kampagne für die mobile Nutzung optimiert sind. Wenn Sie nicht handeln, leidet Ihre Kundenbindung. Schlimmstenfalls wandern Ihre besten Kunden zur Konkurrenz ab. Unsere einfach zu implementierenden Tipps fürs mobile Marketing können auch Ihnen helfen, Kampagneneffizienz zu steigern und Wettbewerbsvorteile zu sichern.
Tags : 
mobiles marketing, personalisierung, kontextualisierung, kundenreise, kundenverhalten
    
SmartFocus
White Paper Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : 
crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan
    
Meltwater
White Paper Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
Tags : 
crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design
    
Crownpeak
White Paper Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
Tags : 
adobe, líderes, mobilidade, estratégia, web
    
Adobe
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.


Featured FREE Resource: