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Emerging Marketing

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White Paper Published By: Phunware     Published Date: Aug 11, 2014
Mobile devices are streaming millions of location data points in real-time. These data points are extremely valuable in their own right because the very apps that help generate data can also be used to act on insights and deliver relevant messages. Download these insights and examples to turn mobile data into actions.
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phunware, mobile, physical marketing analytics, location analytics, business intelligence
    
Phunware
White Paper Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b
    
Act-On
White Paper Published By: Brainshark     Published Date: Oct 16, 2013
94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.
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sales enablement, sales training, sales productivity, training, marketing
    
Brainshark
White Paper Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing
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message manifesto, brand, promotion, white paper, polarizing
    
The Starr Conspiracy
White Paper Published By: Marketo     Published Date: Aug 29, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 12, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, abm, account based marketing, analytics, abm campaigns
    
Marketo
White Paper Published By: Brandwatch     Published Date: Feb 25, 2015
This guide is an introductory overview of best practices for crisis and issues communications in the social media age, focusing on: • What reputation monitoring actually means • How to identify a crisis & assess the damage • Real-world examples from Marriott, United Airlines and Walmart/Asda
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social media, social analytics, social media monitoring, crisis management, reputation management
    
Brandwatch
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
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retention, customer, loyalty, strategy, consumers
    
CrowdTwist
White Paper Published By: Smartling     Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
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smartling, website translation, translate website, global marketing, marketing technology
    
Smartling
White Paper Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
Las empresas tecnológicas se enorgullecen de adoptar antes que otras los portales más innovadores del mercado digital. Las empresas líderes, como IBM, son conscientes de que cuando los diversos departamentos de una empresa utilizan las redes sociales para escuchar a su audiencia y a sus colegas, consiguen más información sobre sus clientes, competidores, industria y comunidades. Descarga este informe técnico para descubrir cómo las redes sociales están creando una nueva era en cuanto a conocimiento del cliente y la industria por parte de las empresas tecnológicas. Además, los cargos directivos de la industria están superando los retos que supone integrar las redes sociales en su organización.
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hootsuite, social relationship platforms, it leadership, social media, social media advice
    
uberVU via HootSuite
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
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quantcast, display, emerging marketing
    
Quantcast
White Paper Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives
    
Marketo
White Paper Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care
    
IBM
White Paper Published By: Movable Ink     Published Date: Apr 07, 2015
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
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email marketing, contextual marketing, contextual email, ebook, email marketing ebook
    
Movable Ink
White Paper Published By: Olapic     Published Date: Sep 09, 2014
When the numbers get this big, we tend to think of them only in the abstract: 500 million photos were shared per day in 2013 and 1.8 billion photos are being shared per day in 2014. That’s 75 million per hour, 1.25 million per minute and 20,833 per second. Olapic’s new visual commerce white paper places this content explosion in context. We filled it with data that matters, insights from our experience with over 150 brands and retailers, and strategic guidance for companies ready to plan their approach to the visual commerce opportunity. Download From Ripple to Wave: The Ascent of Authentic Visual Content now.
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user generated content, visual commerce, visual marketing, visual content, emerging marketing
    
Olapic
White Paper Published By: Bazaarvoice     Published Date: Aug 01, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, web content, mobile, consumers, research
    
Bazaarvoice
Webinar Published By: Meltwater     Published Date: Apr 13, 2016
Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goals—and everyone knows exactly where their programs stand.
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data management, business practices, marketing, public relations, communications
    
Meltwater
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Jeder Kontaktpunkt auf dem Weg eines Kunden ist messbar, sodass Werbetreibende die wirkungsvollsten Strategien identifizieren und ihre erfolgreichsten Kampagnen skalieren können. Doch nicht alle Attributionsmodelle liefern die richtigen Impulse oder messen die wirklich relevanten Werte.
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emerging marketing, traditional marketing
    
Quantcast
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Descubra neste artigo como os compradores estão usando a tecnologia por meio de diversos canais para coordenar e enriquecer a experiência de compra, combinando o melhor do mundo digital com as lojas físicas, de forma a aproveitar os pontos fortes de cada um e eventualmente combinar as experiências on-line e presenciais. O autor e especialista de varejo digital Michael Klein, mostra através de exemplos práticos como os varejistas estão transformando hoje o panorama do varejo mundial através de 4 áreas importantes: Publicidade, personalização, praticidade e participação.
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lojas, de varejo, do futuro, quatro, áreas principais
    
Adobe
White Paper Published By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
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edatasource, email tools, email performance, email subject line, real-time data
    
eDataSource
Case Study Published By: Quark Software     Published Date: Mar 19, 2015
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers. To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts. Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
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digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility
    
Quark Software
Webinar Published By: Quantcast     Published Date: Feb 18, 2015
Comment l’évolution du marketing digital et le développement du programmatique ont impacté l’ensemble de l’écosystème digital? Cette présentation revient sur les différentes évolutions de ces 20 dernières années, depuis les premières bannières statiques jusqu’aux formats dynamiques optimisés par des algorithmes d’enchères en temps réel. Franck Lewkowicz, directeur général de Quantcast France, expose les opportunités qu’offre désormais le programmatique aux annonceurs et aux agences qui cherchent à optimiser leurs investissements Display.
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marketing digital, quantcast, display progammatique, emerging marketing, internet marketing
    
Quantcast
White Paper Published By: Quantcast     Published Date: Feb 13, 2015
Programmatique, RTA, RTB – Qu’est ce que cela signifie? À l’heure actuelle, l’arrivée au quotidien de nouveaux acronymes et de nouvelles technologies peut rendre l’écosystème technologique vraiment compliqué. Ce guide est conçu pour vous aider à mieux saisir l’état actuel de l’écosystème technologique de la publicité digitale. Il présente également les étapes qui ont conduit le secteur à son avancement actuel et explique en termes simples les aspects technologiques et techniques de notre activité.
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l’écosystème technologique, programmatique, rta, rtb, emerging marketing
    
Quantcast
White Paper Published By: Marketo     Published Date: Jun 06, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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marketo, gartner, magic quadrant, marketing, marketing hubs
    
Marketo
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