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White Paper Published By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
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silverpop, humanizing content, personal attention, social media
    
Silverpop
White Paper Published By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
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silverpop, marketing, holiday twists, revenue, social media
    
Silverpop
White Paper Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Are you taking the right steps to ensure compliance?
Tags : 
compliance, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite
White Paper Published By: Silverpop     Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
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silverpop, marketing, customer communication, social media
    
Silverpop
White Paper Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Without a standard and secure environment for social media, your organization remains vulnerable to malware, unauthorized or fraudulent accounts, and data leakage. IT departments are usually the ones who get called in to clean up the mess. Why not take control of the situation now? Download this guide to HootSuite Enterprise for IT departments today.
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social media, social media management, enterprise, hootsuite, solutions guide
    
uberVU via HootSuite
White Paper Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
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hootsuite, social media, hashtags, trending, twitter
    
uberVU via HootSuite
White Paper Published By: Lumesse     Published Date: May 15, 2015
This paper explores how critical it is to have an agile talent management strategy in place. Being mobile and social are key to attracting, developing and retaining the cream of Gen Z.
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gen z, employees, retain talent, talent management, strategy
    
Lumesse
White Paper Published By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
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customer service, collaboration, roi, innovation, revenue
    
Jive
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: Vocus     Published Date: Mar 19, 2014
Discover which metrics matter!
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
White Paper Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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b2b, social media, marketing strategy, guide
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 09, 2015
LinkedIn has evolved into a powerful lead generation tool for many businesses. Its features, like Publisher and Groups, lend themselves well to connecting businesses with prospects. With so many great features, it can be quite challenging to figure out how to use the ones that best fit your needs. To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
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reachmail, linkedin, b2b best practices on linkedin, b2b companies, search marketing
    
Act-On
White Paper Published By: Lumesse     Published Date: May 15, 2015
This paper explores how critical it is to have an agile talent management strategy in place. Being mobile and social are key to attracting, developing and retaining the cream of Gen Z.
Tags : 
gen z, employees, retain talent, talent management, strategy
    
Lumesse
White Paper Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement
    
Act-On
White Paper Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
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spredfast, blog, marketing, branding, social media marketing
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
10 Tips to Make your Facebook Content Newsfeed-Worthy
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spredfast, marketing, facebook, social media, newsfeed-worthy
    
Spredfast, Inc.
White Paper Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
It sounds straightforward, but if you want to continue to build a community and cultivate new and existing relationships, your followers must find your activity valuable.
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spredfast, twitter, marketing, brand awareness, customer relations
    
Spredfast, Inc.
White Paper Published By: gyro     Published Date: Sep 10, 2015
In this e-Book, learn what engineers value, how they view themselves and what they expect from the companies with which they work.
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engineers, gender stereotypes, hobbies, interests, emerging marketing
    
gyro
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends
    
IBM Unica
White Paper Published By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
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cision, social media, reporters, social journalism, marketing
    
Cision
White Paper Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
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spredfast, ebook, social media, marketing, branding
    
Spredfast, Inc.
White Paper Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
White Paper Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
Tags : 
vocus, content marketing, creating effective content, joe chernov, scott stratten
    
Vocus
Webinar Published By: IBM     Published Date: Dec 11, 2015
Social Technologies have the potential to transform businesses. By enabling new levels of speed and agility, they can drive innovation and shift the dynamics of how people interact with each other.
Tags : 
social media
    
IBM
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
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