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White Paper Published By: IBM     Published Date: Aug 16, 2016
Find out how IBM Configure Price Quote can help make sales of the most complicated configurable products easy.
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ibm, commerce, business to business, b2b, cpq
    
IBM
White Paper Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail
    
Act-On
White Paper Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction
    
IBM
White Paper Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern
    
Oracle
White Paper Published By: SAP     Published Date: Jan 15, 2016
The future of Retail is being driven by the evolving customer experience. In order to succeed, retailers must anticipate and address customer wants and needs. Transformation pays off: companies that manage their customer experiences effectively are seeing measurable gains in operational performance and financial results.
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sap, customer experience, retail, finance, crm & customer care
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
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customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
White Paper Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing
    
Marketo
White Paper Published By: SAP     Published Date: Aug 31, 2015
Um guia de instruções para fabricantes, distribuidores e outras organizações B2B de como criar um modelo financeiro para avaliar o valor do comercio eletrônico
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modelo de roi, roi, sap commerce, modelo de comercio perfeito, hybris commerce
    
SAP
White Paper Published By: SAP     Published Date: Aug 31, 2015
Com o surgimento de vários canais e maiores oportunidades de interação digital, otimizou plenamente a experiência do cliente. Veja como os consumidores estão criando relações com as marcas.
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experiência do cliente, comercio perfeito, b2c commerce, hybris commerce, sap comércio
    
SAP
White Paper Published By: Adobe     Published Date: Aug 11, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
Tags : 
adobe, document, crm, mobile, sales
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 10, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
Tags : 
adobe, digital, sales, b2b, crm
    
Adobe
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Watch this video to gain a rapid overview of some of the most critical actions you can take in your organization to increase CRM user adoption.
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crm, adoption, sales, actions, user adoption
    
Oracle
Case Study Published By: Salesforce     Published Date: Mar 19, 2013
CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
Tags : 
crm, sales, marketing, customer service, research
    
Salesforce
White Paper Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing
    
AdAgility
White Paper Published By: Salesforce     Published Date: Jan 14, 2016
App Cloud gives Crossmark the speed and precision necessary to support Crossmark’s team of field agents who routinely collect data in stores via mobile devices.
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salesforce, crossmark, success, app cloud, customers
    
Salesforce
White Paper Published By: SmartFocus     Published Date: Aug 25, 2015
If your marketing isn’t real-time, it’s out of date. Marketing for the moment is now crucial. Real-time interaction management (RTIM) enables marketing messages to change in real-time when they are opened. The latest innovation in digital marketing. Latest independent report reveals the Strong Performers in the RTIM market.
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email marketing, crm & customer care
    
SmartFocus
White Paper Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing
    
Marketo
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
Tags : 
customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty
    
IBM
Webinar Published By: IBM     Published Date: Jan 21, 2016
Collaborate with your customers to architect next generation customer experiences across physical and digital worlds
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ibm, customer experience, collaboration, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Apr 20, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, customer experience management, cem, energy, utilities
    
IBM
White Paper Published By: Epsilon     Published Date: Aug 23, 2012
By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
Tags : 
customer experience marketing, cem, crm, crm, customer retention
    
Epsilon
White Paper Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
Tags : 
marketo, marketing, customer marketing, customer experience, marketing strategy
    
Marketo
White Paper Published By: Dell EMC     Published Date: Nov 02, 2015
See how Callaway Golf, an AMER-based sporting goods firm, makes speedy SAP reporting, par for the course with EMC XtremIO.
Tags : 
emc, xtremio, sap reporting, customer, sporting goods
    
Dell EMC
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