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White Paper Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Tags : 
adobe, a/b test, pitfalls, success, results
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : 
adobe, data driven marketing, marketing, emerging marketing, internet marketing
    
Adobe
White Paper Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
Tags : 
email marketing, email blasts. electronic marketing, emerging marketing, internet marketing, e-commerce
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape. Download now!
Tags : 
digital marketing, mobile marketing, mobile applications, online advertising, search marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
Tags : 
digital advertising, cross-channel, multi media, email marketing, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
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email marketing, email blasts. electronic marketing, crm & customer care, e-commerce
    
Marketo
White Paper Published By: IBM     Published Date: Oct 11, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce
    
IBM
White Paper Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers.
Tags : 
ibm, ecommerce, b2c, b2c ecommerce, commerce
    
IBM
Webinar Published By: IBM     Published Date: Oct 11, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce
    
IBM
White Paper Published By: IBM     Published Date: Oct 10, 2016
Read this IBM white paper to learn why all retailers, no matter their size, need the ability to efficiently manage and execute accurate prices, improve their responsiveness to competitor pricing, and ensure compliance with their strategic pricing policies and goals.
Tags : 
ibm, commerce, omni-channel, merchandising, retail
    
IBM
Webinar Published By: IBM     Published Date: Oct 10, 2016
Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
Tags : 
ibm, commerce, omni-channel, merchandising, retail
    
IBM
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Did you know that contextual marketing can more than double your email ROI? Find out how it works in our newest eBook. Get our tips and tactics on building emails that see real results.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : 
contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email
    
Movable Ink
White Paper Published By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
Tags : 
clicktale, psychology, customer experience, customer reach, conversions
    
Clicktale
White Paper Published By: Clicktale     Published Date: Sep 26, 2016
In this second paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can put inherent differences between the cognitive styles of men versus women to work for online businesses like yours.
Tags : 
clicktale, psychology, customer experience, cognitive styles, gender differences
    
Clicktale
White Paper Published By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
Tags : 
clicktale, psychology, customer experience, shopper behavior, conversions
    
Clicktale
White Paper Published By: Clicktale     Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
Tags : 
clicktale, psychology, customer experience, emotion-based learning, shopper intent
    
Clicktale
Webinar Published By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : 
adobe, mobile, strategy, experience, loyalty
    
Adobe
White Paper Published By: IBM     Published Date: Sep 08, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce
    
IBM
White Paper Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
Tags : 
ibm, ecommerce, b2c, b2c ecommerce, commerce
    
IBM
Webinar Published By: IBM     Published Date: Sep 08, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce
    
IBM
White Paper Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
Tags : 
email, marketing, channel, roi, copy creation
    
AdRoll
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