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White Paper Published By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
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adobe, experiências digitais, marketing, search marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
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adobe, data driven marketing, marketing, marketer, marketing guide
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
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adobe, marketing, data driven marketing, marketrs, predictive marketing
    
Adobe
White Paper Published By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
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sailthru, online media, digital publishing, rfp, request for proposal
    
Sailthru
White Paper Published By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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adobe, marketing, data driven marketing, continuous optimization, online testing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
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adobe, data-driven, marketing, marketing campaign, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross-channel marketing, marketing guide, customer journey, customer relationships
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
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adobe, marketing, data, dmp, agency
    
Adobe
White Paper Published By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
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content marketing, content management, enterprise content management, publishing, data
    
Adlib Software
White Paper Published By: Custvox     Published Date: Sep 22, 2011
This free white paper will teach you how to build a modern Customer Feedback Management practice.
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customer experience management, customer feedback management, social media, crm & customer care, marketing research
    
Custvox
White Paper Published By: Sparxoo     Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
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sparxoo, digital marketing, trend, marketing, forecast
    
Sparxoo
White Paper Published By: CrowdTwist     Published Date: Oct 19, 2016
Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.
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loyalty, crowdtwist, gender, brand, emerging marketing
    
CrowdTwist
White Paper Published By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
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a/b testing, marketing strategy, campaign testing, roi, emerging marketing
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
This ebook will explore why customer loyalty is critical for every marketer to foster and then how marketers can engage loyal customers as well as identify and engage non-loyal customers strategically to build loyalty. Download to learn more!
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cuatomer loyalty, brand loyalty, customer service, crm & customer care, marketing research
    
Marketo
White Paper Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization, emerging marketing, crm & customer care, marketing research
    
Marketo
White Paper Published By: IBM     Published Date: Oct 10, 2016
Read this IBM white paper to learn why all retailers, no matter their size, need the ability to efficiently manage and execute accurate prices, improve their responsiveness to competitor pricing, and ensure compliance with their strategic pricing policies and goals.
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ibm, commerce, omni-channel, merchandising, retail
    
IBM
Webinar Published By: IBM     Published Date: Oct 10, 2016
Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
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ibm, commerce, omni-channel, merchandising, retail
    
IBM
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies
    
AdRoll
White Paper Published By: AdRoll     Published Date: Oct 05, 2016
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
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attribution, marketing, sales, attribution model, emerging marketing
    
AdRoll
White Paper Published By: Salesforce Commerce Cloud     Published Date: Sep 29, 2016
The concept of distributed commerce, the ability for consumers to buy on any Internet-connected device or application, could have a profound impact on retail. As a result, integrating new means of engagement and commerce – quickly and at scale – is vital. In this whitepaper from Salesforce Commerce Cloud, formerly Demandware, you’ll see how every touchpoint is a transaction and how retailers can adapt. Download now!
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demandware, commerce, retail, shopping, shopping journey
    
Salesforce Commerce Cloud
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
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adobe, marketing, marketers, customers, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Tags : 
adobe, data driven marketing, marketing, marketing research, traditional marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity
    
Adobe
White Paper Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
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