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5 Steps to Effective Web Measurement

White Paper Published By: Omniture
Omniture
Published:  Jun 27, 2007
Type:  White Paper
Length:  9 pages

Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.



Tags : 
web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture, web traffic, web site testing, multivariate, a/b testing


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