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The Changing Dynamics of Retail Promotions

White Paper Published By: IBM
Published:  Jun 11, 2008
Type:  White Paper
Length:  27 pages

Traditionally, retail promotions were handled by the merchandising, marketing and finance departments. Now companies are finding that by implementing promotions strategies deep within their infrastructure, they can increase profit uplift. Get the IBM white paper and see how optimizing retail promotions can positively affect your business.

Tags : 
promotions, optimization, aberdeen, retail research, promotions technology, promotions optimization, promotions managment, retail promotions technology, ibm, mmdg

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