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Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle

White Paper Published By: Connectus
Connectus
Published:  Aug 21, 2009
Type:  White Paper
Length:  13 pages

Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.



Tags : 
crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus


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