> Neolane, Inc. > Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
 

Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Dec 30, 2008
Type:  White Paper
Length:  7 pages

Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.



Tags : 
neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media


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