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The Economic Necessity of Customer Service

White Paper Published By: Art Technology Group, Inc
Art Technology Group, Inc
Published:  Feb 02, 2009
Type:  White Paper
Length:  12 pages

Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?

Tags : 
art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications, multichannel knowledge management, repurchase probability, long-term loyalty, empower sales, roi of self-service

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