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Data Quality: A Survival Guide to Marketing.

White Paper Published By: SAP Inc.
SAP Inc.
Published:  Jul 28, 2009
Type:  White Paper
Length:  20 pages

In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.



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single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services, platform, sap, service-oriented architecture, xl 3.0, data management, developer, source, data integration, business intelligence, legacy, crm, customer relationship management


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