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Is Your Web site Killing Customer Confidence?

White Paper Published By: TRUSTe
Published:  Sep 16, 2009
Type:  White Paper
Length:  5 pages

Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy. But do you think about your own Web site's privacy policy? You should.

Tags : 
truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter

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