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Nine Strategies for B2B's Greatest Lead Generation Content Tool: The White Paper

White Paper Published By: emedia
emedia
Published:  May 26, 2010
Type:  White Paper
Length:  10 pages

Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.  From real-life mini-case studies from across the B2B universe, learn how B2B marketers apply the white paper model to:
 
-Set Themselves Apart within a Crowded Market
-Nurture Prospects, and Get them Sales-Ready
-Help Prospects Select the Right Vendor
-Help Sales Teams Close Business 
- And More

Take your lead generation program to a higher level. “Download Nine Strategies for B2B’s Greatest Lead Generation Tool: The White Paper” today.



Tags : 
emedia, lead generation, white paper, b2b, roi, marketing tools, plans


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